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Born From a Need for Better
We started Chalkd with one question: What if kids' clothes could do more than just fit?
What if they could help children move with confidence, express who they are, and support their mental wellness and spark joy & resilience?
From that spark, Chalkd was created—a line of soft, tagless, sustainable apparel designed to empower movement and mental strength in kids of all backgrounds.
Our Pillars: What Drives Us Forward
1. Soft + Tagless Design
Because comfort builds confidence. Our no-tag, ultra-soft fabrics keep distractions out of the way so kids can focus on what matters—movement and play.
2. Sustainable Impact
From recycled fabrics to thoughtful packaging, we’re committed to minimizing waste and maximizing responsibility.
3. Social Good in Motion
Every purchase helps fund resilience-building programs through our non-profit partner, Threads of Resilience.
4. Mental Wellness & Confidence
We champion emotional strength with empowering designs, inclusive fits, and educational tools like our “Car Coaching Conversations for Kids” game.
Led by Purpose. Inspired by Kids.
For My Mom — The Heart Behind Chalkd
This collection is a love letter to my mom — the one who stood behind me when Chalkd was just an idea, and who always made me believe I could create something meaningful.
She tried to teach me how to sew (though I wasn’t exactly a star student), but what mattered more was that we were always creating together — dreaming, laughing, making something from nothing. If she had been given the support to feel strong, active, and confident as a girl, I believe her life could have been so different. More open. More joyful. More fully her.
Now, I watch my own children — strong, expressive, and fearless in their journeys — and I think of the bridge between us all. Chalkd lives in that space: honoring what my mom didn’t get, celebrating what my kids can have, and reclaiming what I missed in between.
This is for my mom, for my children, and for every kid who deserves to move through the world with confidence, creativity, and joy.
This collection is a love letter to my mom — the one who believed in Chalkd from the very beginning. This is for her and for my kids. For us. For every child who needs a reminder that they’re already enough.
Everything you need is already inside.
Big Love,
Lauren
This Is Just the Beginning
We’re growing fast—because the need is real. Our mission is to expand our assortment, our impact, and our reach so more kids can access the tools to build resilience, confidence, and joy.
Ready to Join the Movement?